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Will there be a live, in-person event this year?

We’ve made the tough decision to call off our in-person plans. Your health and wellbeing come first, and given the current Los Angeles guidelines on non-essential travel and gatherings it’s not possible to host an in-person event at this time. It’s disappointing that we can’t celebrate our 135th anniversary with you in person, but we’re not letting anything get in the way of this special event—our virtual plans are still on!

What is a VIP Pass and how much does it cost?

A VIP Pass offers complimentary access to the event, and is only available to a select group of Representatives who have been invited to attend either in person or virtually. We have converted all in-person requests to virtual VIP Pass registrations.

Who is invited to register with a VIP Pass?

Representatives in the following groups have been invited to register with a complimentary VIP Pass as a big thank you for their hard work and achievements:

  • Platinum, Gold, Silver and Bronze Executives
  • Gold and Silver Leaders (as of C23)*
  • President’s Council and Inner Circle Members (as of C23)*
  • 2020 Concierge and Diamond Club Achievers
  • Beauty Board Members
  • 2020 Pinnacle Trackers (as of C23)
  • 2020 New PRP Title Achievements (new Representatives who started as of C1, 2019)*
  • 2020 first-time New Leadership Achievements (C16 – C23 at the Bronze Leader level and above)*
  • Pathway to Premier Achievers (achieved Premier Level within their first 8 campaigns)*
  • 2020 Rising Stars (achieved Premier Level within their first year as a Representative)*
  • Top Twenty Product Category Sellers (Color, Skin Care, Personal Care, Fragrance, Haircare and Fashion as of C23

*New achievers from C24, 2020 – C2, 2021 will receive VIP Pass invitations and will be refunded any registration fees paid.

What is a General Pass and how much does it cost?

A General Pass offers access to the virtual event only, and is available to all current Avon Representatives for $30. Registered General Pass holders will be able to view all Kickoff events and participate virtually.

As a virtual attendee, can I participate in the Recognition events on Friday and Saturday evening?

Yes, it’s encouraged! These events are for all attendees and we’ll need everyone at home to help us get the celebrations going. Make sure to post your viewing set-up and event outfits (the dress code is below!) on social with #AvonKickoff. You just might win a prize. Plus, we’ll share menus to help inspire you as you prep meals to enjoy during the show.

  • Friday evening: Cocktail Attire. We’re starting a new year, let’s keep it classic, clean, and fresh. Wear white, beige, khaki, brown or gold. See our mood board for warm and earthy looks.
  • Saturday evening: Iconic Hollywood Glam. Let’s celebrate 135 beautiful years in style! Check out the mood board for dressy outfit inspo.

Is in-person attendance guaranteed for all registered VIP Pass holders?

No. We will not be able to host any in-person guests.

Will Kickoff still go ahead even though no in-person attendees are allowed?

Absolutely! Regardless of in-person guest allowances, there will be a live virtual broadcast for all registered attendees to enjoy. Nothing can stop us from celebrating our 135th and sharing exciting updates with the whole Avon community.

When will the event be held?

January 22-24, 2021. Please refer to the agenda for more details.

Can my Co-Applicant register for the virtual event?

Yes! Registration is open to all Representatives and Co-Applicants. You will have the ability to add and pay for your Co-Applicant during registration.

How many viewing passes can I purchase?

There is one pass available per Representative. If you have a Co-Applicant account, you may purchase one additional pass.

Can a guest attend the Kickoff virtually?

You must be an Avon Representative to register. But remember, signing up to become a Representative costs $0 right now—there’s never been a better time to bring new friends into the Avon family and get them to join in on the fun!

How can I pay for a General Pass?

You can purchase your General Pass with Visa, MasterCard or American Express on the registration site.

How can I watch Kickoff virtually?

All registered Representatives will receive specific instructions on how to log in and watch the show. We recommend tuning in from your desktop or tablet for the best viewing experience. Keep an eye out for more details!

Where can I go for registration and event support?

Email or call 1-877-642-7124 with any questions. In email correspondence, please include Avon Kickoff 2021 in the subject line, and include your full name and Avon account number within the message.

Will there be an incentive for General Pass invitees to earn free registration?

There is no incentive at this time.

Will registered attendees receive a swag bag?

There is no swag bag for this event. All attendees will receive a complimentary registration gift with an $80 value. Details will be announced during the event.

Registered VIP Pass holders will also receive special meeting materials and products. VIPs must register by January 12 in order to receive the pre-event materials before January 22. VIPs who register after this date will receive all event materials and gifts after the event.

What is the complimentary registration gift?

We don’t want to spoil the surprise, but stay tuned for something exciting! The gift has an $80 value.

Will there be exclusive shopping opportunities during the show?

Of course! There will be Kickoff exclusives that are only available to registered attendees who watch the live show.

When will the virtual viewing link be sent to registered attendees?

We expect to send out a link and viewing instructions in mid January. We’ll let you know if anything changes as we get closer to the event.

What if I can’t watch the virtual event live?

No worries! We’ll share replays with registered attendees after the event.

Where can I watch training session replays after the event?

Training videos will be available on demand until February 28 on the Kickoff website. After that date, you’ll be able to find the training videos on AVON U.

Will there be Spanish translation for the virtual event?

¡Sí! Viewers will have the ability to watch the show in Spanish when logging in.

Where can I go for virtual event technical support?

Support is available via phone at 1-877-642-7124 during the live broadcast.

If I qualified/earned an award or recognition this year, will I still receive it?

Of course! We’ll recognize achievers at our virtual event, and we’ll be in touch with more information soon.

What is the cancellation policy?

Registered General Pass holders will receive a 100% refund if you cancel by December 31, 2020. To cancel or change your registration, contact Please include Avon Kickoff 2021 in the subject line, and include your full name and Avon account number within the message.

What if I have a question that hasn’t been addressed?

No worries! Reach out to us via email at or call 1-877-642-7124 with any questions. In email correspondence, please include Avon Kickoff 2021 in the subject line, and include your full name and Avon account number within the message.

Event registration questions? Reach out!

Call: 1-877-642-7124
Monday to Friday: 8 AM ET – 11 PM ET

In email correspondence, please include your full name and Avon account number within the message.